We are members of the BPMA and they complete research every year in the United Kingdom on how promotional products have a place in the marketing mix. Some of the key facts from their latest survey are: It's not just the traditional promotional item types being purchased - over two-thirds are purchasing electronic goods.
From the people asked the most popular promotional items that they purchased are 91% Pens, 66% Bags, 66% Electronics, 62% Mugs, 61% Clothing, and 10% Notepads.
Out of the marketers questioned.
We want to make your next marketing campaigns have the desired impact on your target market and will do our best to make sure that you have a pleasant experience all the way from order to delivery.
A Bit about Positive Media Promotions
We are a full-service promotional products company based in the heart of the United Kingdom. We offer a range of over 50,000 high-quality items which can be printed to meet your companies brand guidelines. Due to our wide range of corporate gifts that we have available, we are unable to include everything on our website. If you can’t find what you are looking for please get in touch and we will strive to find the perfect branded product for your next marketing campaign.
Our dedicated account managers will be happy to give you advice and information on any of the promotional items listed on our website. Our staff have a wealth of knowledge of which products work in a variety of industries.
So why use promotional products in your next campaign?
The giving out of promotional products to prospects and customers has been a tried and tested method of increasing brand loyalty and awareness for many years. Some of the most popular items are ones that your target market use every day such as promotional pens, branded mugs, printed note books and more recently Water Bottles and Power Banks. These are all products that can be found on any desk across the country and have a high visibility factor.
Research from the BPMA (British Promotional Merchandise Association) has once again shown that promotional products still have their place in the marketing mix. They are one of the most cost-effective mediums of advertising a companies brand.
What is the current trend of branded merchandise?
Over the last few years, we have seen the buying trend move towards electronic goods such as power banks, USB drives and charging cables. These items have shown a definite uptake recently due to their usefulness. Technology always has a desirability factor and high-cost perception, however, the ROI on a branded power bank that is used daily for years by your target market is quite high.
One of our best selling promotional items at Positive Media Promotions is our printed cotton bags. Perfect for giveaways at conferences, trade shows and exhibitions eco-friendly reusable bags are a great hit with visitors. With the introduction of the carrier bag charge at most supermarkets, the use of reusable bags be them cotton, jute or canvas has exploded over the last few years. This is a perfect opportunity for a marketer to get their brand awareness up using branded merchandise.
Why Choose Positive Media Promotions?
Let’s do business together
With all that said if you are looking to promote your brand or message, we are confident that we will be able to offer you not only the promotional products that you require but a customer experience that you will appreciate.
Call us today for Free on 0800 084 2424 or fill out our contact us form and we can start a prosperous relationship for both parties.