Full Colour Digital Print Guide

What is Full Colour Digital Print?

Full colour digital printing encompasses several techniques that allow photo-quality, unlimited colour reproduction on promotional products. This includes sublimation, UV digital printing, and digital transfer printing.

When you need your artwork reproduced exactly as designed - photos, gradients, complex graphics - full colour digital is the answer.

Sublimation Printing

Sublimation uses heat to transfer dye into polyester fabrics or polymer-coated items. The dye becomes part of the material rather than sitting on top.

• Best for: Polyester apparel, mugs, mousemats, phone cases
• Pros: Photo quality, no texture, all-over printing possible
• Cons: Only works on white/light polyester or polymer coatings

Ideal Products

• Photo Mugs - All-over wrap printing
• Mousemats - Full bleed graphics
• Polyester Sportswear - All-over prints
• Phone Cases - Photo-quality branding

UV Digital Printing

UV printing uses UV-cured inks that are instantly dried with UV light. This allows printing directly onto many rigid surfaces including plastic, metal, and wood.

• Best for: Powerbanks, USB drives, pens, hard surfaces
• Pros: Works on many materials, vibrant colours, quick drying
• Cons: Limited to flat or slightly curved surfaces

Ideal Products

• Powerbanks - Full colour tech branding
• USB Drives - Detailed graphics
• Packaging - Premium presentation

Digital Transfer Printing

Transfers are digitally printed onto special paper then heat-applied to products. Modern transfers are thin and flexible.

• Best for: Small quantities on cotton, awkward garment positions
• Pros: Full colour, good for small runs, works on cotton
• Cons: Slightly different texture to DTG, less durable for heavy wash

File Requirements

For best full colour results:

• 300 DPI minimum at print size
• CMYK colour mode
• Include 3mm bleed for edge-to-edge prints
• PDF, AI, or high-res JPEG/PNG formats